Marketing Specialist

Location: Lagos and Abuja

Employment Type: Full-time

Job Summary

We are seeking a creative and dynamic Marketing Specialist with expertise in e-commerce and digital products and brands.

The candidate will be responsible for developing and executing marketing strategies that drive and boosts sales growth across all our platforms).

Key Responsibilities

Campaign Development:

Design, plan, and execute multi-channel marketing campaigns to achieve business objectives.

Conduct market research to identify target audiences, trends, and opportunities.

Collaborate with cross-functional teams to ensure alignment and effective campaign execution.

Content Creation and Management:

Develop and maintain a content calendar to ensure consistent and engaging content.

Create high-quality, relevant content (articles, social media posts, videos, etc.)

Manage and update website content to ensure accuracy and freshness.

Ensure brand consistency across all content channels.

Social Media Strategy:

Develop and implement comprehensive social media strategies to increase brand awareness.

Manage and maintain social media presence across multiple platforms.

Create engaging social media content to drive interactions and conversions.

Monitor and respond to social media comments and messages.

Email Marketing

Design, develop, and send targeted email campaigns to drive conversions.

Manage email lists and ensure compliance with anti-spam laws.

Analyze email campaign performance and optimize future campaigns.

Create automated email workflows for nurturing leads.

SEO and SEM:

Conduct keyword research and optimize website content for search engines.

Develop and execute paid search campaigns (Google Ads, etc.).

Monitor and analyze website analytics to improve search engine rankings.

Ensure website technical SEO best practices.

Data Analytics:

Track and analyze marketing metrics (website traffic, engagement, conversion rates, etc.).

Provide data-driven insights to inform marketing strategies.

Set up and manage analytics tools (Google Analytics, etc.).

Create dashboards to visualize marketing performance.

Customer Segmentation:

Identify and segment target audiences based on demographics, behavior, and preferences.

Develop targeted marketing campaigns to address specific customer segments.

Collaborate with sales teams to ensure alignment with customer segments.

Partnership and Influencers:

Identify and establish partnerships with relevant businesses and organizations.

Collaborate with influencers to promote brand awareness and products.

Develop and manage partnership agreements and contracts.

Monitor and evaluate partnership effectiveness.

Requirements

Bachelor's Degree in Marketing, Communications, or related field

5+ years of marketing experience (digital marketing focus)

Strong understanding of digital marketing channels and platforms

Excellent creative and analytical skills

Familiarity with marketing automation software

Desirable Skills:

Experience with graphic design and video editing software

Knowledge of SEO principles and content marketing strategies

Certification in digital marketing (Google Analytics, HubSpot).

Application Closing Date

31st December, 2024.

How to Apply

Interested and qualified candidates should send their CV to: jobs@choicetalents.com.ng using the job title and location as the subject of the mail.