Social Media Manager
Location: Abuja, Lagos, Rivers state
Employment Type: Full-time
Responsibilities
Monitor and analyze social media trends and their impact on its brand for enhanced visibility and top-of-mind awareness.
Provide monthly and comprehensive analytics on social media usage, e-channel metrics, and insights to inform marketing strategies and boost engagement.
Engage in real-time interactions by responding to questions, offering solutions, and creating content that fosters vibrant discussions on social media to grow the Institute's community.
Capture, post, and promote all its events online to ensure maximum reach and engagement.
Explore new opportunities for social marketing platforms, identifying trending networks that cater to its stakeholders and community.
Market its offerings effectively through social media.
Increase the Institute's social media following and engagement.
Develop and implement social media strategies to enhance brand visibility, engagement, and followers across relevant platforms.
Manage community engagement by responding promptly to comments, messages, and mentions to maintain a positive brand image.
Plan and execute targeted social media campaigns, including paid advertising, to achieve specific objectives like lead generation and brand awareness.
Track, analyze, and report on key social media metrics (e.g., engagement, reach, conversions) using tools like Hootsuite, Sprout Social, or native platform analytics, and provide insights for continuous improvement.
Stay up to date with the latest social media trends, tools, and best practices, incorporating them into the strategy as appropriate.
Engage with influencers, brand advocates, and key industry figures to amplify its brand reach and credibility.
Address negative social media feedback or crises in collaboration with the Team Lead and Corporate Communications, ensuring that the brand's reputation is safeguarded.
Utilize social media listening tools to track brand mentions, competitor activity, and industry trends to inform strategy adjustments.
Align social media efforts with the broader digital marketing strategy and business goals.
Perform other related tasks as assigned.
Requirements
Proven experience as a Social Media Manager or similar role.
Strong knowledge of major social media platforms and their features.
Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and video editing software.
Excellent written and verbal communication skills.
Creative mindset with a keen eye for design and storytelling.
Ability to analyze data and translate it into actionable strategies.
Strong organizational and multitasking skills, with the ability to meet deadlines.
Familiarity with influencer marketing and brand collaborations is a plus.
Application Closing Date
31st December, 2024.
Method of Application
Interested and qualified candidates should send their application and CV to jobs@choicetalents.com.ng using the job title as the subject of the email.